Wednesday 21 January 2015

Illustration & Text successfully integrated

In this section of my visual diary I have selected designs which exhibit a harmonious relationship between image and text.

This is a design which I created in an earlier course. I'm pleased with the way that the modulated line illustration of the hen is echoed in the copperplate script of the business name, leading to a successful integration of image with text. Working in the same colour (white) also promotes an harmonious relationship.

This poster promoting London Zoo was created by Abram Games in 1976. This illustration is great fun and very clever in its integration of animal illustration, underground symbol and title (Zoo) - all in geometric shapes.

Another couple of designs by Abram Games this time advertising Guinness. Here the 'G' for 'Guinness' represents a glass of Guinness and also a face and a number '5'

Poster advertising Bahnhof Buffet, Basel, designed by C.A., printed by Wolfsberg, Zurich, 1921. The title, although separated from the image by white space, is successfully integrated with it by being hand-drawn with the same drawing tool. Bridgeman Educational Library image no.SIT306464.


German advertisement for 'Kathreiner's malt coffee', 1922. Designed by Johann B. Maier. Deutsches Historischs Museum, Berlin. Here the text follows part of the shape of the illustration and the sans serig type echoes the minimalist illustration style. Bridgeman Educational Library image no. HIS316309.

Fogg Art Museum Poster, 1956. Designed by Ben Shahn (1898 - 1969). Davis Museum and Cultural Center, Wellesley College, MA, USA. Bridgeman educational library image no. DMW937395. In this illustration Shahn has positioned the hand rendered lettering within the shape of the artist's palette. Bridgeman Educational Library image no. DMW937395.

Rock concert poster for The Greatful Dead, The Doors and others at the Fillmore, San Francisco, 1966. Artist Wes Wilson (b. 1937). The psychedelic lettering (typical of the 60s) is in tune with the style of the illustration. Bridgeman Educational Library image no. BCC88092.

Poster advertising a production of the 'Merry Widow', by Franz Lehar (1870 - 1946), 1936. Designer unknown. The Art Deco dancing lettering matches the musical theme very well in this design. Bridgeman Educational Library image no. SIT289980.

Reich der Mitte poster, 1915/16. Artist unknown. I like how the scroll decoration in the title lettering matches the background pattern design to the figure. Bridgeman Educational Library image no. STC398740.





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